At Strong AI, research and development are at the heart of our mission to create ground-breaking technology that supports mental health. To truly innovate and make a meaningful impact, we know it’s vital to understand the experiences and struggles of the people we aim to help. That’s why our team recently went out into the field to spend time with a local football community, gaining first-hand insights into the challenges faced by a group of middle-aged men, all battling mental health issues in one form or another.

Football as a Path to Wellbeing
The team we visited (who wish to remain unnamed) share a mission that resonates deeply with our values. They aim to empower players of all ages and abilities through personal growth, teamwork, and social impact. Using football as a tool, the team provides a physical escape and fosters social connections—key pillars of mental wellbeing. From dealing with grief and the loss of loved ones to battling anxiety, panic attacks, and addiction, these men come together to find strength in community and purpose in play.
We were inspired by how the team promotes responsibility, respect, and inclusivity, instilling a culture of integrity and shared support. Their core values—community focus, inclusivity, and professionalism—align with our own at Strong AI. It’s a reminder that whether on the field or within our technology, the goal remains the same: to empower individuals and improve lives.
Why Community Insights Matter
Mental health is deeply personal but often misunderstood. By spending time with the players, observing their behaviour patterns, and learning about their struggles, we gained invaluable insights into their unique needs. We saw how football gave them structure and focus, offering a much-needed outlet for their emotions and an opportunity to connect with others who understand what they’re going through.
For us, this experience was about more than research; it was about listening. These men’s stories—of overcoming grief, managing anxiety, and finding strength in connection—will help us shape our technology to better serve those who need it most. It’s this kind of understanding that will allow us to build AI tools that are not only innovative but also deeply empathetic and responsive.
Moving Forward Together
Our visit reinforced what we’ve always believed: mental health solutions must consider the human element. Technology alone cannot solve the mental health crisis; it must be developed with compassion, insight, and understanding of the people it serves.
This collaboration with a local football community marks the beginning of an important phase in our journey. By continuing to engage with real people, real communities, and real experiences, we’re ensuring that Strong AI’s platform will be built on genuine understanding and care.
We’re grateful to the team for welcoming us, sharing their experiences, and reminding us of the power of community in overcoming life’s challenges.
At Strong AI, we remain committed to breaking barriers, fostering connection, and driving innovation to make mental health support accessible for all.
For more updates on our work, research, and the progress of our mission, visit www.strong-therapist.com. Together, we can make a difference.
Want to learn more about our research and future roadmap?
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